Jun 12 2017
MoEngage, Inc., an AI-powered customer engagement platform for marketers and ecommerce professionals, today announced new capabilities for Sherpa, its AI-based decision engine. Sherpa enhances customer engagement and drives users to make new and repeat purchases.
Using a unique Content Optimization component, Sherpa automatically tailors specific marketing designed to optimize conversions among targeted end users. This includes intelligently delivering certain messages at specific times, based on how each individual responds. The combination of right message, right time is critical in driving prospective customers to make a purchase.
“By automatically identifying optimum delivery times for our messaging on a per-user basis, Sherpa has empowered our small team to drive consumers from the web into local stores in their communities,” said Andrea Barsk, Director of Marketing for online pet retailer, PetFlow. “And this type of targeting is definitely effective — since implementing MoEngage, we’ve seen a 7% increase in engagement within targeted segments.”
In addition to Sherpa’s new AI-based capabilities, MoEngage is pleased to announce it has been named to Gartner’s list of “Cool Vendors” in the Retail Merchandising and Marketing report by Kelsie Marian and Robert Hetu. The report evaluates intriguing companies that are reconfiguring merchandising and marketing processes with AI.
Key findings in the report including:
- Emerging AI applications are transforming the ability of marketers and merchandisers to understand and predict customer behavior.
- Social collaboration is a key competency for creating loyalty through direct links between brands and their consumers.
“We’re thrilled that our solution for digital retailers has been recognized by Gartner,” said Ravi Dodda, CEO of MoEngage. “As acquisition costs increase, it is absolutely essential for eretailers to continuously and intelligently engage their customers and prospective customers. Leveraging machine learning to personalize the individual user experience across web, mobile, and email can be instrumental in helping retailers drive new and repeat sales.”