Seed Group and Ryberg Enter into a Strategic Partnership to Bring Self-Driving Disinfection Robots to the Middle East

Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with a Netherlands-based company, Ryberg, which offers AI-assisted and self-driving technology-powered disinfection services for businesses and hospitals across the world.

Ryberg combines the latest in computer vision, robotics, and infection prevention-technologies to deliver intelligence and efficiency in disinfection. Ryberg has developed Disinfection Robots, which are self-driving disinfection machines that operate at the highest efficiency. Their patented Disinfection Engine makes intelligent disinfection decisions, allowing the robots to disinfect spaces for up to 6 hours—designed to bring a strong layer of defense in the age of deadly viruses without the use of chemicals.

As part of the joint venture agreement, Seed Group will help Ryberg offer its services to businesses and hospitals in the Emirates and the wider Middle East by helping it reach the right audience, access top decision-makers in the government as well as the private sectors, and contribute to strengthening the latest technological innovation landscape in Dubai.

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, "We are happy to announce our association with Ryberg. The use of robots for disinfection is a relatively risk-free and thus dependable concept. The technology behind this concept is innovative and effective at the same time. It is organizations like Ryberg that are exploring and implementing the power of artificial intelligence and self-driving technology to create products and services that we can utilize to lead a healthy and resilient life. We look forward to a fruitful association with Ryberg."

Man Yong Toh, CEO of Ryberg, said, "The more connected a society becomes, the more vulnerable it is to infectious diseases. The impact can be devastating, especially in cities. Ryberg's philosophy is that prevention is better than cure. That is why Ryberg is dedicated to delivering game-changing AI, robotics, and sensor technologies and solutions to prevent diseases at scale. We're looking forward to working with the highly regarded Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum to create impact in the region and safeguard people from diseases across the Middle East."

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.

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