Feb 6 2017
An Intel Shooting Star drones fleet lights up the sky in the Pepsi logo following the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. (Credit: Intel Corporation)
Three hundred Intel® Shooting Star™ drones were used to light up the sky over Lady Gaga at the start of the Pepsi Zero Sugar Super Bowl LI Halftime Show performance. The drones forming a Pepsi logo that morphed into an Intel logo was showcased by a 10-second Intel ad following the show.
During the Pepsi Zero Sugar Super Bowl LI Halftime Show that took place on Feb 5, Intel Corporation joined with the NFL, Pepsi and six-time GRAMMY®*-winning music icon, Lady Gaga, in order to develop a unique drone light show experience to start off her performance. The sky was lit up with three hundred Intel® Shooting Star™ drones in a choreographed aerial performance, thus marking the very first drone integration during a Super Bowl and a televised event.
As the icon’s performance started, Intel Shooting Star drones produced a backdrop of colorful formations in the sky together with twinkling stars that transformed into blue and red moving stars, before forming the American Flag for a dramatic finale that focused on bringing Lady Gaga to center stage on the field. The Intel Shooting Star drones further finished the halftime performance by creating the Pepsi logo in the sky.
Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience. The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.
Josh Walden, Senior Vice President and General Manager, New Technology Group, Intel
Towards the end of the show, Intel additionally ran a 10-second spot featuring the Intel Shooting Star drones transforming from the Pepsi logo into the Intel logo.
The Intel Shooting Star drones, specifically designed for entertainment purposes such as entertainment events and festivals, are known to be a new type of unmanned aerial vehicle (UAV). The purpose-built quadcopter drone has been constructed based on safety aspects and is made up of LED lights capable of developing more than 4 billion color combinations and can also be effortlessly programmed for any animation.
Intel Post-Pepsi Zero Sugar Super Bowl LI Halftime Show Ad Spot
Intel Drone Team Wraps Up Light Show at Pepsi Zero Sugar Super Bowl LI Halftime Show