Oct 31 2015
Research and Markets has announced the addition of the "Automotive Telematics: Market Research Report 2015-2019" report to their offering.
The report forecasts the global automotive telematics market to grow at a CAGR of 23.37% over the period 2014-2019.
The report covers the current scenario and the growth prospects of the global automotive telematics market for the period of 2015-2019. To calculate the market size, the report considers the unit sales and revenue generated through the sales of OEM embedded telematics. The report includes a discussion of the key vendors operating in this market.
A major telematics service is General Motors' OnStar, having features such as providing turn-by-turn navigation, hands free calling, remote diagnostics, automatically alerting the operator in case of an accident, and road side assistance.
Connected cars, the latest buzzword in the market, are gaining importance among both consumers and automobile manufacturers. They have telematics, mechatronics, and artificial intelligence to interact and connect with the environment to offer more comfort; safety and security; entertainment; and a connected experience for the user. They are equipped with a WLAN hotspot, social media applications, Internet facilities, and entertainment devices.
According to the report, the demand for built-in connectivity and telematics in automobile has led to technological improvements, which aim at enhancing the overall in-vehicle experience of the passengers and drivers. With consumers habitually interacting with their personal mobile devices, they expect the same experience from their in-vehicle entertainment and information systems, especially with respect to user interface.
Further, the report states that high cost of automobile-embedded telematics is hindering the market growth.