Apr 2 2015
Southern Comfort® announces the beta rollout of its new delivery service utilizing unmanned aerial vehicles, commonly known as drones, to deliver its popular line of iconic beverages to thirsty customers in select markets nationwide, beginning with the all-new Caramel Comfort.
Southern Comfort announces beta rollout of their new drone delivery service, SoCo 2Go, in support of the new Caramel Comfort.
Beginning today, customers have the opportunity to lobby for their city to be added to the list of test markets via an online voting system.
This automated, futuristic service comes after four years of proprietary research and development, planning, perfecting and securing the correct permits and air space clearance for successful deliveries. While other high-profile companies also are pursuing coveted drone technology services, Southern Comfort has jumped to the front of the pack seemingly overnight. In addition, Southern Comfort has steered clear of many issues commonly associated with drone technology such as battery life, storage capacity and weight specifications, and has mastered the art of seamless delivery each time, with a 96 percent success rate during trial testing.
How did they do it? The answer is simple: Southern Comfort's products are relatively light in weight, even though they're big on taste – the perfect combination for easy and fast drone delivery. The new Caramel Comfort ($16.99/750mL), which is the first product available with SoCo 2GO: Drone Delivery, weighs in at a flight-ready mass of three pounds.
"What better way to elevate the comfort and convenience of our products than with drone deliveries, which bring our new Caramel Comfort straight to you," said Jennifer Powell, Southern Comfort Brand Director. "The future is here. The future is now. And frankly, the future is delicious."