Start up robotic company Rep Invariant Systems has renamed itself Jaybridge Robotics. The company based in Cambridge, Massachusetts is still focused on autonomous vehicle motion, navigation, perception and systems integration.
It just decided to do away with an obscure computer science term as a name. The president of the company Mr Jeremy Brown, said that it needed a more accessible name as the interest in its technology was growing in areas such as agriculture and mining.
The newly renamed Jaybridge Robotics has a crew of more than a dozen engineers and has doubled its floor space since last year. The company was founded in 2008 and has worked initially under SBIR grants from the Army and Navy.
Jeremy Brown said that their original name, Rep Invariant, refers to an esoteric computer science term. As they had attracted a lot of fresh interest from companies in defense, agriculture, mining and materials handling, they realized that the company name should become more accessible. Since they will soon begin to reveal projects and technologies that they have been working on in stealth mode for some time, this seemed like the right moment to make the change.
The last major contract it got was a Phase 2 SBIR contract from the Navy to work on online collaboration tools to facilitate Navy aircraft mission planning. The contract with the Navy was worth $750,000. It is to last over one and half years, with an option to grow to $1 million over 2 years.