Jan 23 2020
Sonasoft Corp., a leader in innovative artificial intelligence (AI) and data management solutions, today announced that its artificial intelligence solution, NuGene, was selected to power a new AI marketing platform by Cognitive ROI. This marketing ROI tool leverages the unique capabilities of NuGene to deliver marketing ROI improvements of 20-30%.
Marketing is critical to the success of many businesses. But marketing is also somewhat of an art that is hard to analyze. Understanding where to spend your money on the maximum return is essential. This is incredibly hard to do, even at a macro-scale. But what if you could predict exactly which channels will perform best?
Cognitive ROI uses Sonasoft’s NuGene AI platform to create POEM. POEM (from the acronym for plan, optimize, execute, and measure) allows you to model your marketing ROI based on past performance. It uses Sonasoft’s advanced AI to incorporate historical data, current trends, and expert knowledge of the market.
POEM’s marketing planning module allows you to determine the best marketing mix to achieve the desired ROI for a given investment. It allows you to drill right down to the specific channel and perform “what if” analysis to see the impact of specific spending decisions.
POEM is unique because it leverages NuGene from Sonasoft. It couples this with marketing-specific data models and human expertise. The result is it is consistently able to outperform more traditional AI solutions for marketing ROI.
“NuGene goes further than traditional machine learning analysis of data and tests all correlations to find the ones with the strongest causation, resulting in models that are more robust and less biased,” said Ankur Dinesh, Sonasoft’s Chief of Artificial Intelligence.
“Using NuGene, POEM has transformed marketing from an art to a science,” said founder and CEO Bharath Gaddam. “By pooling data from external resources like Nielsen and Google Ads, NuGene equips POEM to dynamically update models to reflect real-time changes in the market.”